Harnessing the Power of Public Discourse - Major Gifts in the African American Community
Friday, August 4th, 2017
11:15 AM - 12:30 PM: Breakout 6
The Reverend Josiah Henson was an enslaved person on the Riley Plantation in Montgomery County, Maryland. Born in 1837, his remarkable autobiography inspired Harriet Beecher Stowe's Uncle Tom's Cabin, and he ultimately became one of the most influential international figures of his time.
After escaping from slavery to Canada with his family, Henson began raising funds to establish Dawn, an educational and vocational community designed to help fellow former slaves begin a new life of freedom. His speaking tours took him abroad, where he was received by heads of state and other dignitaries.
By harnessing the power of public discourse, the Montgomery Parks Foundation, partnering with Montgomery Community Media, is building a base of supporters for a little-known historic site, home of an enslaved man equally little-known, for a visitors center and museum that will open in 2019. The lead gifts phase of the $2 million campaign for private support will conclude in early 2017.
Using the compelling stories of Henson's life as a launch point, philanthropic, corporate and community leaders are bringing the historic site to life through a conference series produced for a live studio audience, broadcast live streaming, and available on youtube.
The themes of Leadership, Education, Emancipation & Responsibility, and Faith have prompted candid community dialogue about racial struggles in the 21st century. Video documentation and testimonials will play a critical role in sharing the evolving story as the campaign transitions from lead and major support to the campaign for ongoing support from the broader community in 2017 and years beyond.
The Bridge Conference Education session will include a case study presentation featuring executives from the two nonprofit partners, including advice and tips for approaching equally daunting challenges in other organizations. At least one third of the scheduled time will be dedicated to the audience's discussion of how recent racial divides and dialogues have impacted their own organization's fundraising efforts.
Learning Outcome #1
By attending this session participants will learn: How to secure major gifts and create partnerships in the African American giving community
Learning Outcome #2
By attending this session participants will learn: How to address sensitive racial issues with a candid approach that engages multiple perspectives
Learning Outcome #3
By attending this session participants will learn: How to leverage community access television on a broad scale to drive grassroots fundraising initiatives
To enhance the attendee's learning experience, we are looking for a variety of presentation styles. Please indicate your style: A panel of presenters