How to Use the Power of Social Advertising to Microtarget and Move Your Audiences
Thursday, August 3rd, 2017
8:15 AM - 9:20 AM: Breakout 1
Last year was a BIG election year, and multi-millions were spent on moving audiences in the presidential, national and local elections. But the "real" winner in the election was social advertising! Social advertising was one of the powerhouse tools used to raise money, change minds and advocate for change - at a very affordable cost and hyper-targeted level. Using Facebook's canvas, carousel and video ads, the National Audubon Society successfully used the social platform to influence support for a state bill that would impact birds in the state of Washington. Working America influenced local votes on a judicial election by 21% using social ads combined with emails and text messages. Another well-known advocacy group used Facebook ads to target and grow its Hispanic supporter group.
Now, these experts will show you how to set up your own social mico-targeted campaigns to grow and persuade your supporter list. We know advocates are 2-3 times as likely to give a gift, so this is a must-attend session for fundraisers looking to build your lead gen pipeline.
Learning Outcome #1
By attending this session participants will learn: Learn how to use social ads to target your niche supporter audiences - local, regional, language, interest - to persuade and move your audiences to your mission.
Learning Outcome #2
By attending this session participants will learn: Get best practices for creating Facebook Canvas, Carousel and Video Ads
Learning Outcome #3
By attending this session participants will learn: Learn how to setup the targeting features of social ads to meet your goals
To enhance the attendee's learning experience, we are looking for a variety of presentation styles. Please indicate your style: A panel of presenters