Video and DRTV
Thursday, August 3rd, 2017
2:15 PM - 3:30 PM: Breakout 3
The evolution of Video and its impact on Direct Response fundraising in 2016 and beyond. Online video is no longer a standalone channel but an integral part of any fundraising campaign. In the past video was considered to be a branding or online only asset. As Smart TV's and streaming TV boxes (Roku, Apple TV, etc.) increase their penetration into the marketplace viewers behavior has shifted from traditional TV programming to more of a combination of online and offline content. Non Profits should not be creating Online or offline video but looking at how to create an asset that can be utilized across multiple platforms, TV, Mobile, Online etc. Ryan from Operation Smile will present what their experience and plans are for utilizing Video with DRTV and present findings and results as well as show examples.
Learning Outcome #1
By attending this session participants will learn: Review their video strategy and how to adjust the content for the evolving landscape of potential donors
Learning Outcome #2
By attending this session participants will learn: Non Profits to evaluate what they want video to accomplish for their organization (branding or fundraising or both).
Learning Outcome #3
By attending this session participants will learn: How to look at the convergence of online video and offline traditional TV viewing.
To enhance the attendee's learning experience, we are looking for a variety of presentation styles. Please indicate your style: An interactive experience