Old Dog, New Tricks: Fresh Multichannel Membership Renewal Strategies to Try Now
Friday, August 4th, 2017
8:15 AM - 9:20 AM: Breakout 5
Membership renewals are the "old dog" of direct response fundraising. They've been with us for as long as we can remember. They're loyal. They're dependable. Sometimes, though, they can be a little too ? predictable. Fortunately, you CAN teach this beloved old friend of your direct response family new tricks. In this fast-paced session you'll hear diverse multichannel case studies and strategies for turning good direct mail and email renewal series into great ones to raise more money and build deeper connections with your most dedicated supporters. You'll also learn "reboot" strategies for waning renewal series, testing insights, targeting and upgrading techniques, ways to cut budgets - and when to deepen your investment, and more.
Learning Outcome #1
By attending this session participants will learn: 1. Actionable strategies to raise more money across multi-notice direct mail and email donor membership renewals.
Learning Outcome #2
By attending this session participants will learn: 2. Impact testing and targeting strategies, plus how to read results and respond strategically to results data.
Learning Outcome #3
By attending this session participants will learn: 3. Direct mail and email renewal format, creative and messaging techniques to raise results.
To enhance the attendee's learning experience, we are looking for a variety of presentation styles. Please indicate your style: Other