STRETCH - Running a Capital Campaign and an Annual Fund Campaign with Grassroots Donors
Friday, August 4th, 2017
2:00 PM - 3:15 PM: Breakout 7
You have committed donors contributing to your Annual Fund each year with contributions under $1,000. What if you need to tap into this base of supporters for capital campaign gifts? How can you keep your vital unrestricted annual funds coming in AND make your capital campaign goals? Learn how in this session with case studies from organizations large and small.
Learning Outcome #1
By attending this session participants will learn: Discover ways to analyze your base of lower dollar donors to find the ones who are best to target for capital campaign solicitations.
Learning Outcome #2
By attending this session participants will learn: Learn how to use your fundraising channels - mailings, calls, emails, personal solicitations, and other marketing efforts - in unison to bring in BOTH capital campaign contributiosn and those vital annual fund gifts.
Learning Outcome #3
By attending this session participants will learn: Find out "what happens next" after you get some of your lower dollar donors to stretch and make additional capital gifts - what does their next solicitation look like?
To enhance the attendee's learning experience, we are looking for a variety of presentation styles. Please indicate your style: A panel of presenters