The Alchemy of Golden Ideas: Morphing Dull Facts into a Message with Power to Change
Thursday, August 3rd, 2017
4:00 PM - 5:15 PM: Breakout 4
Our brains are learning to process information differently; we think more quickly, change direction more often, and get distracted more easily. This leaves us with the average attention span of a goldfish. Traditional communication with donors cannot keep up in a distracted, competitive, commoditized market. When we speak the language of creativity, we can transform a dull commodity into something magical. When you cast the spell of fascination, you can transform a staple into a story line.
Our teams need to drop the silos and come together in a creative process to distill the intricacies of an organization, then hone them into an idea sharp enough to cut through people's natural resistance, into their hearts and their brains, ultimately connecting with the magical decision-making hot button that decides to make a donation.
We use a culmination of art and science to fundraise every day. Mining data to drive decisions and priorities across our organizations is the science. Creating relationships with our donors is a part of the art. Creating a message that spellbinds people is the magic. When we learn to strategically and methodically use this message and we harness the power to fascinate our donors today and into the future.
Learning Outcome #1
By attending this session participants will learn: How to create a fascinating message from a dull fact. This will allow your organization to build a better connection more quickly and to bring your message to life in a relevant, meaningful way. Organizations can hone a message that stands out even in the most competitive environment.
Learning Outcome #2
By attending this session participants will learn: How to identify which "tactic" will work best in their organization and market based off of Sally Hogshead's Seven Tactics. (1) Innovation. If you invent solutions to tweak tradition you will change the game. (2) Passion. Connect with emotion and you will build warm relationships. (3) Power. Define your position and you will be an authority. (4) Prestige. Set high standards and you will earn respect. (5) Trust. Never waver and you will build loyalty. (6) Mystique. Reveal little information and you will get people thinking. (7) Alert. Focus on the details and you will prompt fast action.
Learning Outcome #3
By attending this session participants will learn: Translating your message into tools fundraisers can use in a multimedia/ multi-platform approach. Formulating a message is the first step...getting that message to your donors in an appropriate format is the next step.
To enhance the attendee's learning experience, we are looking for a variety of presentation styles. Please indicate your style: An interactive experience