Philanthropy + Brand = Tripled Philanthropy in Three Years
Friday, August 4th, 2017
11:15 AM - 12:30 PM: Breakout 6
Before the rebrand, this 88 year old nonprofit was stuck in fundraising rut, losing relevance, and practically invisible to the community it served.
As The Children's Center expanded its offering from a handful of services in 1929 to more than 30 in recent years, it became a challenge for them to talk about their work in a meaningful and relevant manner. It was difficult for families to understand what services it offered and how it could help their children. Many had no idea The Children's Center even existed?right there in their own backyard. Desktop Publisher was on everyone's desk and they all used it. Their brand had become diluted with mixed messages and imagery, and was communicated in a variety of voices. Worse yet, philanthropy was in a downward spiral due to lost relevance, inconsistent messaging, and a weak brand ? all of which severely undermined donor trust and confidence.
What did we do to right the ship? We breathed new life into their brand. In this session, we'll show you how we put their brand house in order. How we redefined their brand and created a brand toolbox that we leveraged to regain lost relevance, strengthen donor trust and confidence, empower staff, board and loyal supporters to talk about the work they do in a powerful and consistent manner. How we unified their brand across all touch points of their organization to elevate awareness and extend its reach. How philanthropy and brand, working together, tripled philanthropy in just three years.
Learning Outcome #1
By attending this session participants will learn: How to redefine and unify your brand identity, voice and messaging across all traditional and digital touchpoints of your organization to position it better and make it stronger than ever.
Learning Outcome #2
By attending this session participants will learn: How philanthropy and brand can work side-by-side to build highly effective engagement tools that will help you substantially improve cultivation and stewardship with your generational donors, and significantly increase your fundraising results.
Learning Outcome #3
By attending this session participants will learn: How creating and sharing your compelling brand story can help your donors and generational audiences truly "get" what you do, why it matters, and inspire them to become a part of what you're doing. And, how to scale brand storytelling to the masses.
To enhance the attendee's learning experience, we are looking for a variety of presentation styles. Please indicate your style: A workshop