Creating the Middle Donor Experience: How to Successfully Recruit, Retain and Reward
Friday, August 4th, 2017
8:15 AM - 9:20 AM: Breakout 5
Should every organization have a mid-level donor program? Should it be a named group? What works and what doesn't to recruit and retain middle donors? How does online experiences fit in? How do you make middle donors feel connected to your organization? These questions and more will be answered. From creative messages and package techniques to segmentation and stewardship, you will learn the tactics and strategies The Wilderness Society and the Best Friends Animal Society have implemented to successfully expand their middle donor programs. You'll get specifics on techniques for recruiting, upgrading and retaining middle donors in your organization and ways to analyze the progress.
Learning Outcome #1
By attending this session participants will learn: You'll learn successful strategies for developing and growing your middle donor program. Learn about offers and creative that encourage donors to upgrade.
Learning Outcome #2
By attending this session participants will learn: You'll learn innovative ways to steward your middle donors so they have a positive donor experience.
Learning Outcome #3
By attending this session participants will learn: You'll learn how to segment and analyze the impact of middle donor programs and how to apply to findings to your organization.
To enhance the attendee's learning experience, we are looking for a variety of presentation styles. Please indicate your style: A panel of presenters