Are You Paying Enough Attention To Your Mid-Level Donors?
Friday, August 4th, 2017
2:00 PM - 3:15 PM: Breakout 7
Go the extra mile to cultivate your mid-level donors?and it will be well worth the effort! In this session, we'll cover how to: identify those donors most likely to move up the giving ladder (did you know that 40-60 percent of $1,000+ donors made a first gift of less than $100?); build relationships to increase support at successively higher giving levels; brand this group with a unique name and personalized treatment; and how to design multi-channel cultivation and education strategies that will compel these donors to step up their giving. Plus, a higher-touch approach doesn't have to cost a lot of money?so we'll show you how to get more bang for your buck, while building a file of committed, higher-dollar donors and increasing your return on investment. Don't miss it!
Learning Outcome #1
By attending this session participants will learn: Learn how to target those donors who have the potential to give more, and are ready to upgrade their giving.
Learning Outcome #2
By attending this session participants will learn: Ideas for branding your mid-level giving program with a compelling name and meaningful benefits.
Learning Outcome #3
By attending this session participants will learn: Cost-savings tips for making donors feel appreciated through high-touch tactics that won't bust your budget.
To enhance the attendee's learning experience, we are looking for a variety of presentation styles. Please indicate your style: A panel of presenters