Safe Kids Day: How to Activate and Sustain a National Awareness Campaign for your Nonprofit.
Thursday, August 3rd, 2017
2:15 PM - 3:30 PM: Breakout 3
In April 2016, 125,000 people participated in 225 Safe Kids Day events across the United States and raised $1.5M to support the mission of Safe Kids Worldwide. The signature event, a star-studded family day in Los Angeles, helped to generate 3.7 billion earned media impressions, and an integrated social media engagement campaign which generated 38.4 million social actions. Safe Kids Worldwide's Chief Development Officer, Shannon Sullivan, and Chief Marketing Officer, Martha Wilcox, will share the strategy behind Safe Kids Day, including fundraising; marketing; communications; and event activation. Attendees will learn practical tips about 1) buy-in (or how to sell a new campaign concept to internal stakeholders) 2) finding the money; 3) centering on your mission; 4) engaging beyond the events; and 5) building on success. We'll share things that work, ideas we love that fell flat, and how we keep Safe Kids Day fresh and innovative as it enters its 5th year of activation in 2017. This session is designed for fundraisers and marketers looking for new ways to generate excitement, engagement and revenue to drive social impact. This is the first time this presentation has been delivered.
Learning Outcome #1
By attending this session participants will learn: By attending this session, attendees will learn practical tips on how to sell a new campaign concept to internal stakeholders.
Learning Outcome #2
By attending this session participants will learn: By attending this session, attendees will learn strategies on how to find and secure funds, while simultaneously maintaining the focus on your mission with supporters.
Learning Outcome #3
By attending this session participants will learn: By attending the session, attendees will learn how to engage supporters and sponsors beyond the annual event, as well as strategies to continue to spread the message, and way to build on success for future years to come.
To enhance the attendee's learning experience, we are looking for a variety of presentation styles. Please indicate your style: A discussion