The Do's and Don'ts of Effective Email Fundraising
Friday, August 4th, 2017
8:15 AM - 9:20 AM: Breakout 5
Email fundraising for nonprofits is on the rise ? as is the percent of money being raised for leading causes via this channel. However, donors' in-boxes are flooded with an over-abundance of emails begging for their attention and contribution dollars. In this fast-paced world of digital marketing, fine-tuning your e-communications may be more effective than increasing the quantity that you send.
In this hands-on seminar, you'll learn specific "Do's and Don'ts" of email fundraising as well as useful tricks of the trade utilized by for-profit marketers ? including subject line scores and real-time testing, new trends with call-to-action buttons and graphic icons, integrating dynamic content, and how to optimize your email templates for mobile. You'll see examples of both successful and unsuccessful e-marketing communications, and learn what works ? and what doesn't.
Don't miss this highly informative and visual session ? the future of your email marketing budget may depend on it!
Learning Outcome #1
By attending this session participants will learn: The number one factor that drives email response, and why all primary links in your email should go to your donation landing page.
Learning Outcome #2
By attending this session participants will learn: Which 12 words work best in subject lines, which don't work and how to score and tweak your subject line before it goes out.
Learning Outcome #3
By attending this session participants will learn: How to utilize dynamic content and real-time testing to improve click through rates, average gift and overall results.
To enhance the attendee's learning experience, we are looking for a variety of presentation styles. Please indicate your style: A panel of presenters