Brain Science Secrets: How to Get the Behavior You Seek
Friday, August 4th, 2017
8:15 AM - 9:20 AM: Breakout 5
It's no secret people don't always do what you want them to. But what marketers and fundraisers may not know is that now there's a way to increase the likelihood they will.
How? By tapping into the scientifically proven drivers of human behavior. This session will reveal how to trigger "decision defaults" - the automatic actions that people take with little to no thought. Social scientists and behavioral economists who work in this emerging field have documented dozens and dozens of these automatic behaviors. Some involve what to read, who to trust, and when to respond. Essentially, they've found that humans are simply hardwired to behave in certain ways. And now savvy marketers can use this knowledge to give their campaigns an added advantage - leveraging surprisingly powerful principles such as the Von Restorff Effect, the Principle of Liking, and Social Proof. Discover easy-to-use copy and design techniques that can immediately increase your open, read and response rates. See how other nonprofits, direct marketers, and associations - in particular AARP -- apply these tactics today. And leave this session armed with at least 3 new ideas you'll want to test tomorrow.
Learning Outcome #1
By attending this session participants will learn: Easy, actionable ways to prompt automatic behaviors that will work in your organization's favor, increasing open, read and respond rates
Learning Outcome #2
By attending this session participants will learn: How other nonprofits, fund raisers, associations and organizations use these tactics in their marketing, including some associated success metrics
Learning Outcome #3
By attending this session participants will learn: How to use decision defaults to revive fatiguing controls, as well as create new challenger campaigns with the best chance of success in attracting new donors, increasing gift amounts, acquiring new members, etc.
To enhance the attendee's learning experience, we are looking for a variety of presentation styles. Please indicate your style: A panel of presenters