Nudging Your Way to Extra Gifts
Friday, August 4th, 2017
11:15 AM - 12:30 PM: Breakout 6
All humans are irrational and they are irrational in predictable ways. Did you know that you can improve your average gift with simple social proof statements or your event revenue by framing it as an exceptional expense? See these and many more ways to improve your direct marketing program from the academic literature with recommendations with how you can put these theories into practice.
Learning Outcome #1
By attending this session participants will learn: Learn about common mental heuristics and donor psychology
Learning Outcome #2
By attending this session participants will learn: Understand the theory about how these heuristics can be used in fundraising
Learning Outcome #3
By attending this session participants will learn: See concrete examples of how the theory can be put into practice in fundraising efforts.
To enhance the attendee's learning experience, we are looking for a variety of presentation styles. Please indicate your style: An interactive experience