<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1694274770840213&amp;ev=PageView&amp;noscript=1"> Bridge Conference « Bridge Conference
Indicators of the Planned Gift Donor
Thursday, August 3rd, 2017
11:15 AM - 12:30 PM: Breakout 2
Is the planned gift donor alluding your research efforts? Do you understand the identifiers of people who make planned gifts? In this session, the presenter will delve into the findings of several research projects that provide specific guidance on data-mining and qualification of planned gift prospects. Attendees will learn which demographic and socio-demographic factors were discovered and are prevalent in those that make planned gifts. The methodologies used in the research will also be examined. Both descriptive and predictive indicators will be revealed. The presenter will also discuss which of these indicators organizations can easily obtain and append from both internal and external sources.
Learning Outcome #1
By attending this session participants will learn:
Attendees will learn to compare and contrast several profiles of planned gift donors and distinguish how they were derived
Learning Outcome #2
By attending this session participants will learn:
Attendees will learn which indicators they may already have access to and which they may need to purchase or collect
Learning Outcome #3
By attending this session participants will learn:
Attendees will learn how to apply the planned gift donor profiles to their prospect pool/base
To enhance the attendee's learning experience, we are looking for a variety of presentation styles. Please indicate your style: An interactive experience
Session Presentation: 105436-3-34796.pptx