The Art of Thanking Donors
Friday, August 4th, 2017
11:15 AM - 12:30 PM: Breakout 6
Thanking donors has the potential to have an even greater impact than any other communication you have with donors. In this session we will look at the power of a well written thank you as well as creative ways to tell your donors how much they mean to your organization in a sincere, impactful way. We will be covering how a thank you program affects donor retention, actual donor feedback, and how an investment in this program can be some of the most important dollars you spend as a part of your fundraising strategy. We will be covering a number of case studies and results of various thank you program strategies and the co-presenter will be covering their program in detail - including results and learnings as the program has evolved. Audience segmentation will be discussed and how different audiences may require different approaches - existing donors, first time donors, monthly donors, major donors, etc. Attendees will have the opportunity to write out thank you notes and examples will be used to illustrate opportunities to achieve greater impact. We will look at which techniques have been shown to have the greatest impact on subsequent giving and a sample program using handwritten notes will be shown as a means to achieve better monthly giving conversion among new donors.
Learning Outcome #1
By attending this session participants will learn: Take back new language and activities to say thank you in meaningful ways that will have a significant effect on donor retention, enhance the relationship with the organization, and improve fundraising results.
Learning Outcome #2
By attending this session participants will learn: The power of a handwritten thank you note - when to use, the language to use, audience, and the format and materials to use. How to integrate into a sustainer program for better results.
Learning Outcome #3
By attending this session participants will learn: A well planned thank you strategy can be some of the most important dollars that an organization spends. Attendees should leave with strategies and results that can be used to develop their own program at an expense level suitable for their budget.
To enhance the attendee's learning experience, we are looking for a variety of presentation styles. Please indicate your style: An interactive experience