Embracing Equity: How Does a Legacy Organization Embrace Equity Internally and Externally?
Thursday, August 3rd, 2017
11:15 AM - 12:30 PM: Breakout 2
The Sierra Club is 125 years old and was founded as a mostly, male, entirely white hiking club. It is now the country's largest grassroots environmental organization, with over 3 million members and supporters, over 500 employees and a deep commitment to equity and justice for all parts of the organization, including its fundraising. Learn from Advancement Department leaders about how the group is investing in strategies to diversify its membership and donor base, develop a more inclusive and just funding structure, and create a culture that attracts and retains a diverse team. You'll hear honest talk about the struggles along the way and how they have worked with internal and external partners to make progress.
Learning Outcome #1
By attending this session participants will learn: Understand the early stages of developing new markets in a direct marketing program. What are the first steps to consider, how do you bring in expertise when focusing on new markets and avoid tokenization (examples will be from U.S. Latino market).
Learning Outcome #2
By attending this session participants will learn: Understand the process in which the Sierra Club began its internal organizational change process around equity. How are equity initiatives staffed? What is internal staff engagement? What kind of investments in early training are critical?
Learning Outcome #3
By attending this session participants will learn: What are the particular challenges for people of color in major gifts and frontline fundraising? How can managers support staff success? What are internal tools that need to be developed by organizations with primarily white fundraising staff may not have yet adopted that are important to creating an inclusive program.
To enhance the attendee's learning experience, we are looking for a variety of presentation styles. Please indicate your style: An interactive experience