Lights, Camera, Transaction: What Fundraising Can Learn from Hollywood
Thursday, August 3rd, 2017
11:15 AM - 12:30 PM: Breakout 2
Can non-profits actually learn how to supercharge their messaging from movies like Vertigo, Lord of the Rings & Good Will Hunting?
Many non-profits focus on the mechanics of communication tools i.e. direct mail, digital, social media, etc. But they don't often understand how to maximize the messaging that drives these tools.
This presentation focuses on how to amplify non-profit storytelling in ways that will activate donors to respond, get involved and most importantly give. I will share research how the brain responds to communication clutter and how to break through the barriers everyone naturally sets up.
This engaging and fun presentation shows clips from famous movies, explains how Hollywood captivates its audiences and demonstrates how these same "techniques" can be used in non-profit communication. Various non-profit videos will also be shown as well. My co-presenter (from a specific non-profit) will share how these techniques have served and helped their organization. We'll even do some limited "workshopping" helping the audience understand how these techniques can be applied to their specific causes. The presentation will provide practical advice and techniques re: how to maximize filmed content with both larger and limited budgets.
This pulls together my background in writing and producing for Hollywood, for numerous non-profits and major brands, as well as research in brain response to stories.
Learning Outcome #1
By attending this session participants will learn: Dramatically change how they use video and all other forms of communication to make them more effective and secure greater response.
Learning Outcome #2
By attending this session participants will learn: To create powerful videos and response-garnering messaging regardless of their budget.
Learning Outcome #3
By attending this session participants will learn: To refocus efforts away from stale or overused messaging that does not attract or excite existing or new donors... and that is actually "discarded" by the average person and has NO impact to act. Specifically, using these techniques they will be able to cut through the bloated communication clutter that every person experiences every day and entice potential new donors to come on board.
To enhance the attendee's learning experience, we are looking for a variety of presentation styles. Please indicate your style: An interactive experience