<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1694274770840213&amp;ev=PageView&amp;noscript=1"> Bridge Conference « Bridge Conference
Building a Better Donor Pipeline: How Fostering Major and Mid-level Gifts Collaboration Can Lead to Better Retention and More Upgrades
Friday, August 4th, 2017
11:15 AM - 12:30 PM: Breakout 6
Midlevel donors are critical for direct marketing revenue growth and sustainability, and they also serve as the pool for an organization's "major donors of the future." But how can you grow new major donors when your Direct Marketing and Major Gifts departments don't talk to each other? In this session we will examine how one organization broke down the silos between Direct Marketing and Major Gifts to increase their midlevel donor retention and revenue, identify quality major gifts prospects, and improve the supporter journey for donors moving from Direct Marketing into Major Gifts. We will provide opportunities for audience members to participate in small group and larger group discussions about the barriers to collaboration and will lead the group in identifying one to two ideas for improving their own organization's efforts. This is a great session for fundraisers working at organizations who could use some help rethinking their relationships and improving collaboration and joint goal-setting between their Major Gifts and Direct Marketing departments.
Learning Outcome #1
By attending this session participants will learn:
How to identify areas for cooperation between Direct Marketing and Major Gifts and maximize capabilities of staff and resources
Learning Outcome #2
By attending this session participants will learn:
How to get buy in from senior leadership to make structural changes and investments to drive program outcomes
Learning Outcome #3
By attending this session participants will learn:
How to build and execute on joint departmental goals
To enhance the attendee's learning experience, we are looking for a variety of presentation styles. Please indicate your style: A discussion
Session Presentation: 103692-3-34796.pdf