New Results From The Neurofundraising Lab
Friday, August 4th, 2017
2:00 PM - 3:15 PM: Breakout 7
Get the latest results from neuromarketing science as applied to fundraising. Watch actual testing of donor prospects when presented with fundraising solicitations to determine which solicitations are more likely to produce gifts. See examples of the application of major neuroscience principles to fundraising. Walk away with concepts and test results you can apply to your own fundraising.
Learning Outcome #1
By attending this session participants will learn: Understand and apply basic principles of neurofundraising to your own fundraising. Applies to all fundraising channels and types of fundraising.
Learning Outcome #2
By attending this session participants will learn: See actual neurofundraising testing and apply results of those tests to your own appeals. See and hear how measuring electro-chemical responses of the brain will help you solicit gifts more effectively.
Learning Outcome #3
By attending this session participants will learn: Understand the implications of neuromarketing research for your own fundraising. Be able to apply "lessons learned" from others' work to your own.
To enhance the attendee's learning experience, we are looking for a variety of presentation styles. Please indicate your style: Other