Marketing Automation: The Biggest Digital Revolution Since Email
Friday, August 4th, 2017
2:00 PM - 3:15 PM: Breakout 7
Marketing automation is a seismic shift in the way organizations communicate, engage and raise funds with their constituents. It delivers on the promise of the right message, to the right person, at the right time, and in the right channel. By using cross-channel behavior gathered from website interactions, social activity, email engagement, and transactional history, organizations can now truly understand their constituents as individuals - what inspires, motivates, activates, and moves them to donate.
It is the apex of online personalization, providing each constituent with a unique experience tailored specifically to him or her. Nothing is more powerful than a one-to-one connection. Marketing automation provides that connection without the overhead that typically makes it cost-prohibitive.
Approximately 80% of an organization's email list doesn't open email because the message, timing, or channel is wrong. How did we ever come to find this acceptable? By utilizing marketing automation organizations can finally stop being ignored by these people and start realizing the potential of their whole file.
Learning Outcome #1
By attending this session participants will learn: Why marketing automation is so revolutionary. Through plain language descriptions of concepts, to easy to understand examples, the attendee will grasp the enormity of this new platform.
Learning Outcome #2
By attending this session participants will learn: How marketing automation can integrate all online and offline channels in a cost-effective manner. They will learn the specific elements that make up marketing automation and will know how to apply those elements in concert to build a workflow - the engines of marketing automation.
Learning Outcome #3
By attending this session participants will learn: The tangible benefits of adopting marketing automation. Working through a case-use example a traditional welcome series will be contrasted against a marketing automation welcome series workflow. The end result will show attendees in quantifiable terms why marketing automation truly will change the game forever.
To enhance the attendee's learning experience, we are looking for a variety of presentation styles. Please indicate your style: A single presenter lecture style