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Thursday, August 3rd, 2017
8:15 AM - 9:20 AM: Breakout 1
8:15 AM - 9:20 AM: Breakout 1
Presentation Title: The Last Landline in a Mobile Future
Speaker(s):
Eva Bowie, VP, Client Services, O'Brien | Garrett
Paul Vogel, Director, Direct Response, Planned Parenthood of America
Olivia Gauvin, Monthly Giving Coordinator, Direct Marketing, Oxfam America
Recommended experience level: 5 to 10 years in the industry
8:15 AM - 9:20 AM: Breakout 1
Presentation Title: How to Use the Power of Social Advertising to Microtarget and Move Your Audiences
Speaker(s):
Chris Stergalas, Senior Online Organizer, Working America
Jenny Posilkin, Advertising Manager, Beaconfire RED
Elizabeth Sorrell, Social Media Director, National Audubon Society
Recommended experience level: 5 to 10 years in the industry
8:15 AM - 9:20 AM: Breakout 1
Presentation Title: Models, Models, and More Models! I'm Going Crazy Keeping Track of All These Models! Do I Have Too Many???
Speaker(s):
John Ernst, VP, Solutions & Insights, Wiland
Karen Gleason, Senior Director, American Diabetes Association
Megan Gibeau, VP, Client Services, NNE Marketing
Recommended experience level: 5 to 10 years in the industry
8:15 AM - 9:20 AM: Breakout 1
Presentation Title: The 5 Donor Love Languages
Speaker(s):
Tammy Zonker, Chief Philanthropy Officer, The Children's Center
Recommended experience level: 5 to 10 years in the industry
8:15 AM - 9:20 AM: Breakout 1
Presentation Title: Create Your Playbook: Operationalizing the Art and Science of Major Gift Fundraising
Speaker(s):
Doug Barker, Principal & Co-Founder, Barker & Scott Consulting
Jeremy Cramer, Chief Development Officer, Facing History & Ourselves
Recommended experience level: 5 to 10 years in the industry
8:15 AM - 9:20 AM: Breakout 1
Presentation Title: Be a SILOBUSTER!
Speaker(s):
Nelson Checkoway, Principal, Rising Tide Direct LLC
Christel Hair, Senior Director, Strategic Partnerships & Community Engagement, Capital Area Food Bank
Larry Raff, President, Copley Raff, Inc.
Recommended experience level: 5 to 10 years in the industry
8:15 AM - 9:20 AM: Breakout 1
Presentation Title: What's Age Got To Do With It? Millennial Grandkids vs. Their Boomer Grandparents
Speaker(s):
Liz Buderus, VP, Product Management, Epsilon
Denis McSweeney, VP, Marketing, AARP
Recommended experience level: 5 to 10 years in the industry
8:15 AM - 9:20 AM: Breakout 1
Presentation Title: Lessons From My First Job: Four Nonprofit Pros Translate Lessons Learned From Working in Other Fields to Working in Fundraising
Speaker(s):
Leigh Kessler, VP, Marketing, CharityEngine
John Thompson, Chief Creative Officer, TrueSense Marketing
Becky Graninger, Director, Direct Marketing, Child Fund International
Recommended experience level: 5 to 10 years in the industry
8:15 AM - 9:20 AM: Breakout 1
Presentation Title: Digital in the Driver's Seat
Speaker(s):
Emily Parris Sandler, Director, Digital Philanthropy, City of Hope
Diana Keim, Associate Vice President, Annual Giving, City of Hope
Recommended experience level: 5 to 10 years in the industry
8:15 AM - 9:20 AM: Breakout 1
Presentation Title: Start Up or Tune Up: Get What You Need to Make the Most of Your Monthly Giving Program
Speaker(s):
Kristin McCurry, Founding Principal, MINDset direct
Tracey Burgoon, Director, Direct Response Fundraising, Disabled American Veterans
Tyler Hall, Manager, Special Giving Programs, Special Olympics Inc.
Recommended experience level: 5 to 10 years in the industry
8:15 AM - 9:20 AM: Breakout 1
Presentation Title: Where Data Meets Design: Getting Noticed with Creative that Works
Speaker(s):
Peter Schoewe, Vice President, Mal Warwick Donordigital
Merrie Beth Nauman, Director, Data Analytics & Business Intelligence, Ocean Conservancy
Jamie Wharton, Direct Response Fundraising Assistant, PETA Foundation
Recommended experience level: 5 to 10 years in the industry
8:15 AM - 9:20 AM: Breakout 1
Presentation Title: Donor Retention Strategies Post P2P Event
Speaker(s):
Tammy Radencic, Senior P2P Consultant, Blackbaud
Recommended experience level: 1 to 5 years in the industry
8:15 AM - 9:20 AM: Breakout 1
Presentation Title: Roundtable Breakfast Session - Topic Driven Discussions with Your Peers
Speaker(s):
11:15 AM - 12:30 PM: Breakout 2
11:15 AM - 12:30 PM: Breakout 2
Presentation Title: Hitting the Sweet Spot: Testing Cadence Strategies in Direct Mail
Speaker(s):
Cathy Grams, VP, Strategy & Development, ABD Direct
Alicia Salmoni, Senior Director, Direct Response Fundraising, WETA
Laurie Marden, Chief Development Officer, Union of Concerned Scientists
Recommended experience level: 5 to 10 years in the industry
11:15 AM - 12:30 PM: Breakout 2
Presentation Title: Truth or Consequences - What's New Online That Truly Works
Speaker(s):
Harry Lynch, Chief Executive Officer, Sanky Communications
Paul Habig, President, Sanky Communications
Carla Chadwick, Director, Digital Fundraising, Covenant House
Recommended experience level: 5 to 10 years in the industry
11:15 AM - 12:30 PM: Breakout 2
Presentation Title: The Good, The Bad, The Ugly: Modeling Your Best Donors and Prospects
Speaker(s):
Allison Porter, President & Co-Founder, Avalon Consulting Group
Mikaela King, VP, Integrated Marketing, National Geographic Society
John Perell, Director, Direct Response, Smithsonian Institution
Recommended experience level: 5 to 10 years in the industry
11:15 AM - 12:30 PM: Breakout 2
Presentation Title: Time-Treasure-Talent-Voice: Uniting Donor Desire & Mission for Lasting Relationship & Impact
Speaker(s):
Susan Johnson O'Neil, Chief Development Officer, United Way of Greater Richmond & Petersburg
Recommended experience level: 5 to 10 years in the industry
11:15 AM - 12:30 PM: Breakout 2
Presentation Title: Indicators of the Planned Gift Donor
Speaker(s):
Katherine Swank, Senior Solutions Consultant, Target Analytics
Tyler Kalogeros-Treschuk, Deputy Director of Development, Food & Water Watch
Recommended experience level: 5 to 10 years in the industry
11:15 AM - 12:30 PM: Breakout 2
Presentation Title: Fundraising Management Doesn't Have to be "Help, My Hair Is on Fire!"
Speaker(s):
Pamela Clapp Larmee, Principal, Strategic Philanthropy Services
Beth Brummel, VP, External Affairs, Wolf Trap Foundation for the Performing Arts
Recommended experience level: 5 to 10 years in the industry
11:15 AM - 12:30 PM: Breakout 2
Presentation Title: Embracing Equity: How Does a Legacy Organization Embrace Equity Internally and Externally?
Speaker(s):
Mary Nemerov, Chief Advancement Officer, Sierra Club
Ashley Robinson, Advancement Officer, Sierra Club
Recommended experience level: 5 to 10 years in the industry
11:15 AM - 12:30 PM: Breakout 2
Presentation Title: Lights, Camera, Transaction: What Fundraising Can Learn from Hollywood
Speaker(s):
Matt Sommer, VP/Creative Director, Brewer Direct
Steve Kerr, Chief Development Officer, Wheeler Mission Ministries
Recommended experience level: 5 to 10 years in the industry
11:15 AM - 12:30 PM: Breakout 2
Presentation Title: Stop Testing! Start Building an Enduring Online Acquisition Program
Speaker(s):
Amanda Clayton, Director of Digital Revenue, Make-A-Wish America
John Como, Executive Director, Client Services, True North Inc.
Recommended experience level: 5 to 10 years in the industry
11:15 AM - 12:30 PM: Breakout 2
Presentation Title: Keys to Sustainer Success
Speaker(s):
Allison Weston, Digital Account Executive, Chapman Cubine + Hussey
Kate Berry, Associate Director, Development, Save The Bay
Recommended experience level: 1 to 5 years in the industry
11:15 AM - 12:30 PM: Breakout 2
Presentation Title: The Rise of the Citizen Storyteller: How to Build an Organizational Culture That Encourages and Engages Your Natural Storytellers
Speaker(s):
Kathy Swayze, President & Creative Director, Impact Communications
John Trybus, Managing Director & Adjunct Professor, Georgetown University's Center for Social Impact Communication
Recommended experience level: 5 to 10 years in the industry
11:15 AM - 12:30 PM: Breakout 2
Presentation Title: Dollar Dash -- Leveraging Social Influence to Maximize Fundraising and Mission Alignment
Speaker(s):
Otis Fulton, Behavioral Consultant, TurnkeyP2P
Lance Slaughter, Executive Vice President, Chapter Relations and Governance, The ALS Association
Recommended experience level: 10+ years in the industry
11:15 AM - 12:30 PM: Breakout 2
Presentation Title: The Mission Tornado©: Making Positive, Lasting Organizational Change
Speaker(s):
Martha H. Schumacher, President, Hazen Inc.
Amy Butler Smith, Director, Strategic Operations, Hazen Inc.
2:15 PM - 3:30 PM: Breakout 3
2:15 PM - 3:30 PM: Breakout 3
Presentation Title: Why a "Strategic" Acknowledgement Program Must Be Your Top Priority
Speaker(s):
Andrew Laudano, VP, Client Services, RobbinsKersten Direct
Brad Sisley, Chief Operating Officer, Coast Guard Foundation
Rachel Earl, Chief Development Officer, St. Labre Indian School
Recommended experience level: 5 to 10 years in the industry
2:15 PM - 3:30 PM: Breakout 3
Presentation Title: Optimize! How Human Rights Watch Grew 30+% with Design, Email and Testing Optimization
Speaker(s):
Matthew Rullo, Acting Associate Director, Marketing, Human Rights Watch
Joe McLaughlin, Director, Analytics & Optimization, Beaconfire RED
Elise Ledsinger, Director, Nonprofit Services, Engaging Networks
Recommended experience level: 5 to 10 years in the industry
2:15 PM - 3:30 PM: Breakout 3
Presentation Title: Life is Never Random: How to Make the Most of Your Merge Strategy
Speaker(s):
Liz Buderus, VP, Product Management, Epsilon
MaryAnn Buoncristiano, VP, Data Solutions, Merkle
Chris Griffith, Senior Marketing Manager, Arthritis Foundation
Recommended experience level: 5 to 10 years in the industry
2:15 PM - 3:30 PM: Breakout 3
Presentation Title: Develop a Compelling Case for Support That Your Staff and Board are Excited to Share
Speaker(s):
Christina Yoon, Senior Consultant, Campbell & Company
Fern Jennifer Stone, Chief Development & Communications Officer, The Children's Inn at NIH
Jennie Lucca, CEO, The Children's Inn at NIH
Recommended experience level: 5 to 10 years in the industry
2:15 PM - 3:30 PM: Breakout 3
Presentation Title: Major Gifts off the Mat: a case for program integration and culture change
Speaker(s):
Allen May, Senior Director, Philanthropy, Major Gifts, The Wilderness Society
Amelia Hellman, VP, Philanthropy, The Wilderness Society
Recommended experience level: 5 to 10 years in the industry
2:15 PM - 3:30 PM: Breakout 3
Presentation Title: Transforming Your Organization Through High Impact Strategies
Speaker(s):
Janine Scolpino, Chief Mass Market Fundraising Officer, Save the Children
Recommended experience level: 10+ years in the industry
2:15 PM - 3:30 PM: Breakout 3
Presentation Title: Plugging the Hole in the Bucket: Recruiting New Donors Through F2F - And Making Them Stick!
Speaker(s):
Kathleen Zwiener, Fundraising & Development Specialist, Like A Fox Consulting
Christy Spenlé, Regular Giving Coordinator, Médecins Sans Frontières Australia
Recommended experience level: 1 to 5 years in the industry
2:15 PM - 3:30 PM: Breakout 3
Presentation Title: How Would Your Favorite Brands Steward Your Donors?
Speaker(s):
Rachel Muir, VP, Training, Pursuant
Kristine Leja, Chief Development Officer, Habitat for Humanity Greater San Francisco
Recommended experience level: 5 to 10 years in the industry
2:15 PM - 3:30 PM: Breakout 3
Presentation Title: Sized Just for You: Applying Big Budget Digital Strategies to Your Small to Mid-Sized Program
Speaker(s):
Justin Stauffer, VP, Digital Strategy, DMW Direct
Lynn Swain, Director, Development, Cornell Botanic Gardens
Recommended experience level: 1 to 5 years in the industry
2:15 PM - 3:30 PM: Breakout 3
Presentation Title: Multi-Channel Sustainer Recruitment: Finding New Monthly Donors Through Mail, Online and Telemarketing Campaigns
Speaker(s):
Kate Sienicki, Senior Account Executive/Telemarketing Director, Mal Warwick Donordigital
Brandy Swimeley, VP, Integrated Marketing & Online Communications, Defenders of Wildlife
Katja Greeson, Deputy Director, Marketing, Democratic National Committee
Recommended experience level: 5 to 10 years in the industry
2:15 PM - 3:30 PM: Breakout 3
Presentation Title: Video and DRTV
Speaker(s):
David DeBetta, VP, Media Buying, Russ Reid
Ryan Wallace, Director, Digital Media, Operation Smile
Recommended experience level: 1 to 5 years in the industry
2:15 PM - 3:30 PM: Breakout 3
Presentation Title: Safe Kids Day: How to Activate and Sustain a National Awareness Campaign for your Nonprofit.
Speaker(s):
Shannon Sullivan, Chief Development Officer, Safe Kids Worldwide
Martha Wilcox, Chief Marketing Officer, Safe Kids Worldwide
Recommended experience level: 1 to 5 years in the industry
2:15 PM - 3:30 PM: Breakout 3
Presentation Title: Identifying the Emotional and Cultural Behavior of Fundraising
Speaker(s):
Alan Clayton, Chairman, Alan Clayton Associates
4:00 PM - 5:15 PM: Breakout 4
4:00 PM - 5:15 PM: Breakout 4
Presentation Title: The Path to a Successful New Donor Acquisition Control
Speaker(s):
Josef Kottler, Creative Director, Sage Communications
Aimee Gibbons, Senior Manager, Creative & Member Services, Environmental Defense Fund
Elena Consalvo, Senior Director, Mass Market Fundraising, Save the Children USA
Recommended experience level: 1 to 5 years in the industry
4:00 PM - 5:15 PM: Breakout 4
Presentation Title: Digital-First Strategies in an Ever-Evolving World
Speaker(s):
Misty McLaughlin, VP, Consulting, Jackson River
Alice Hendricks, Chief Executive Officer, Jackson River
Luke Franklin, VP, Member Communications, ASPCA
Recommended experience level: 5 to 10 years in the industry
4:00 PM - 5:15 PM: Breakout 4
Presentation Title: Stop Mailing So Much! How Predictive Modeling Can Maximize Your Efforts
Speaker(s):
Caity Craver, Chief Executive Officer, DonorTrends
Diane Clifford, Director, Annual Giving & Membership, Share our Strength
Mark Publow, Chief Development Officer, Children's Defense Fund
Recommended experience level: 5 to 10 years in the industry
4:00 PM - 5:15 PM: Breakout 4
Presentation Title: Come Back and See Us: Increasing Your Donor Retention
Speaker(s):
Rachel Clemens, Chief Marketing Officer, TradeMark Media
Erin Samson, VP, Development, Austin Habitat for Humanity
Recommended experience level: 1 to 5 years in the industry
4:00 PM - 5:15 PM: Breakout 4
Presentation Title: From Data to Design - A Practical Application of How Market Research Can Help Drive Your Organization's Creative Process
Speaker(s):
Cheryl Sturm, Marketing Research Director, The Stelter Company
Tycely Williams, VP of Development, YWCA of the USA
Recommended experience level: 5 to 10 years in the industry
4:00 PM - 5:15 PM: Breakout 4
Presentation Title: Bridging the Gap: CEO and CDO as Partners
Speaker(s):
Emma Kieran, Principal, Pilot Peak Consulting
Jennifer Lockwood-Shabat, President & CEO
Recommended experience level: 5 to 10 years in the industry
4:00 PM - 5:15 PM: Breakout 4
Presentation Title: Capturing the Hearts and Minds of Hispanic Donors
Speaker(s):
Kevin White, SVP, Media & Insights, Russ Reid
Kerry Peterson, VP, Marketing, Mercy Ships
Adrian White Slagle, VP, Strategic Marketing & Supporter Experience, Operation Smile
Recommended experience level: 5 to 10 years in the industry
4:00 PM - 5:15 PM: Breakout 4
Presentation Title: The Myth of the Digital/Direct Divide - Major Gifts and the Internet
Speaker(s):
Cathy Sterling, Vice President, Schultz & Williams
Anne Lewis, CEO, Anne Lewis Strategies, LLC
4:00 PM - 5:15 PM: Breakout 4
Presentation Title: Paid Social: Blowing Up the Basics
Speaker(s):
Madeline Ruffin-Thomas, Account Director, BKV
Robert Field, Director, Digital Marketing, March of Dimes Foundation
Ashley Reed, Director, Social Media, BKV
Recommended experience level: 5 to 10 years in the industry
4:00 PM - 5:15 PM: Breakout 4
Presentation Title: Monthly Giving Programs: 10 Best Practices and Whether or Not You Should Break Them
Speaker(s):
Jim Emlet, Principal & Co-Owner, Integral
Erica Roden, Retention Specialist, Amnesty International US
Susan Paine, Director, Direct Response, Human Rights Campaign
Recommended experience level: 1 to 5 years in the industry
4:00 PM - 5:15 PM: Breakout 4
Presentation Title: The Alchemy of Golden Ideas: Morphing Dull Facts into a Message with Power to Change
Speaker(s):
Jodi Smith, Executive Director, Sanford Health Foundation
Danielle Johnson, Principle Consultant, Blackbaud
Recommended experience level: 10+ years in the industry
4:00 PM - 5:15 PM: Breakout 4
Presentation Title: Beyond the Event: Creative Approaches to Peer-to-Peer Fundraising
Speaker(s):
Mark Becker, Founding Partner, Cathexis Partners, LLC
Lora Sodini, Officer, External Relations, SOS Children's Villages, USA
Chas Offutt, Sr. Director of Development Services, Digital, PBS
Recommended experience level: 1 to 5 years in the industry
4:00 PM - 5:15 PM: Breakout 4
Presentation Title: Ratings, Overhead, and Impact, Oh My! --How To Make Sense of It All and Boost Your Public Image to Attract and Retain Donors
Speaker(s):
Barbara O'Reilly, Principal, Windmill Hill Consulting LLC
Richard Neustedter, Partner, Nonprofit Financial Specialists
H. Art Taylor, President & CEO, BBB Wise Giving Alliance
Michael Thatcher, CEO, Charity Navigator
Gabe Cohen, Senior Director of Marketing and Communications, GuideStar
Friday, August 4th, 2017
8:15 AM - 9:20 AM: Breakout 5
8:15 AM - 9:20 AM: Breakout 5
Presentation Title: Old Dog, New Tricks: Fresh Multichannel Membership Renewal Strategies to Try Now
Speaker(s):
Moira Kavanagh Crosby, President, MKDM
Ben Carter, Senior Director, Development, Rails-to-Trails Conservancy
Recommended experience level: 1 to 5 years in the industry
8:15 AM - 9:20 AM: Breakout 5
Presentation Title: The Do's and Don'ts of Effective Email Fundraising
Speaker(s):
Anne Kottler, Partner, Sage Communications
Bill Totten, Director, Email Marketing, Save the Children USA
Jessica Fraser Sotelo, Director, Online Marketing, World Wildlife Fund
Recommended experience level: 1 to 5 years in the industry
8:15 AM - 9:20 AM: Breakout 5
Presentation Title: Integrations that Achieve: Optimizing Your CRM Integrations to Meet Constituent Needs
Speaker(s):
Sarah Birnie, Business Analyst, ROI Solutions
Brandon Hemel, Senior Director, Data Strategy & Management, WETA
Lindsey Twombly, Deputy Director, Online Strategy, Human Rights Campaign
Recommended experience level: 5 to 10 years in the industry
8:15 AM - 9:20 AM: Breakout 5
Presentation Title: Hey Donor, We Like You!
Speaker(s):
Debbie Merlino, President, DMW Fundraising
Emily Suda, Director, Individual Giving, Free Library of Philadelphia Foundation
Recommended experience level: 1 to 5 years in the industry
8:15 AM - 9:20 AM: Breakout 5
Presentation Title: Don't Throw Away Your Shot: How to End the Duel Between Planned Giving and Direct Response
Speaker(s):
Meg Roberts, Senior Director, Gift Planning, Impact Communications
Mohammad Zaidi, Director, Gift Planning, American Civil Liberties Union Foundation
Liz FitzGerald, Director, Special Gifts, American Civil Liberties Union
Recommended experience level: 5 to 10 years in the industry
8:15 AM - 9:20 AM: Breakout 5
Presentation Title: Public Awareness Best Practices for your Nonprofit Organization - as Gleaned From the Standards for Excellence (R)
Speaker(s):
Shiree Skinner, Director, Resource Development, Habitat For Humanity of Northern Virginia
Recommended experience level: 1 to 5 years in the industry
8:15 AM - 9:20 AM: Breakout 5
Presentation Title: Understanding What Drives Many Corporate CSR and How That Impacts Contributions
Speaker(s):
Joseph Suarez, Executive Advisor, Booz Allen Hamilton
Anthony Lynch, Senior Vice President, Odell, Simms Lynch
Recommended experience level: 1 to 5 years in the industry
8:15 AM - 9:20 AM: Breakout 5
Presentation Title: Brain Science Secrets: How to Get the Behavior You Seek
Speaker(s):
Nancy Harhut, Chief Creative Officer, Nancy Harhut & Associates
Joe Harr, Marketing Strategist, AARP
Recommended experience level: 5 to 10 years in the industry
8:15 AM - 9:20 AM: Breakout 5
Presentation Title: Extreme Board Makeover: Turn Your Board Into Your Dream Team
Speaker(s):
Rachel Muir, VP, Training, Pursuant
Anna Kennedy, Executive Director, Lancaster Osteopathic Health Foundation
Recommended experience level: 5 to 10 years in the industry
8:15 AM - 9:20 AM: Breakout 5
Presentation Title: Creating the Middle Donor Experience: How to Successfully Recruit, Retain and Reward
Speaker(s):
Craig DePole, Senior Vice President, Newport One
Andrea O'Brien, Director, Stewardship, The Wilderness Society
Barbara Camick, Director, Annual Giving, Best Friends Animal Society
Recommended experience level: 5 to 10 years in the industry
8:15 AM - 9:20 AM: Breakout 5
Presentation Title: Stepping Back to Step It Up: Taking Stock of Your Organizational Brand to Supercharge Your Digital Fundraising Program
Speaker(s):
Rachel Allison, Partner & Co-Founder, Fresh Eyes Digital
Brit Hutchison, Director, Annual Fund, San Francisco Marin Food Bank
Recommended experience level: 5 to 10 years in the industry
8:15 AM - 9:20 AM: Breakout 5
Presentation Title: Giving Days Aren't Just for Tuesdays Anymore
Speaker(s):
Colleen Hutchings, Senior Digital Strategist, Chapman Cubine + Hussey
Emily Parris Sandler, Director, Digital Philanthropy, City of Hope
Recommended experience level: 1 to 5 years in the industry
11:15 AM - 12:30 PM: Breakout 6
11:15 AM - 12:30 PM: Breakout 6
Presentation Title: Changing your Economic Engine Through Improved Donor Experience
Speaker(s):
Nick Ellinger, VP, Marketing Strategy, DonorVoice
Jann Schultz, Senior Director, Individual Giving, Project HOPE
Emily Anderson, Director, Annual Giving, Catholic Relief Services
Recommended experience level: 10+ years in the industry
11:15 AM - 12:30 PM: Breakout 6
Presentation Title: Making Mobile Work for Fundraising
Speaker(s):
Nick Allen, President, Open America
Joanne Wilson, Director, Acquisition Marketing, Humane Society of the United States
Recommended experience level: 5 to 10 years in the industry
11:15 AM - 12:30 PM: Breakout 6
Presentation Title: Membership, Giving, and Loyalty: The Power of Data and Engagement
Speaker(s):
Rosie Siemer, Founder & CEO, FIVESEED
Dana Hines, President & CEO, Membership Consultants, Inc.
Corinna Fisk, Director, Membership, Friends of the National Zoo
Recommended experience level: 5 to 10 years in the industry
11:15 AM - 12:30 PM: Breakout 6
Presentation Title: The Art of Thanking Donors
Speaker(s):
Catherine Winge, Principal, Aria
Jennifer Brink, Annual Fund Coordinator, Mayo Clinic
Recommended experience level: 1 to 5 years in the industry
11:15 AM - 12:30 PM: Breakout 6
Presentation Title: Harnessing the Power of Public Discourse - Major Gifts in the African American Community
Speaker(s):
Julie Carter, President, Carter Consulting Group LLC
Tony Spearman-Leach, Director, Development & Communications, Montgomery Community Television Montgomery Community Media
Michael Nardolilli, Executive Director, Montgomery Parks Foundation
Recommended experience level: 1 to 5 years in the industry
11:15 AM - 12:30 PM: Breakout 6
Presentation Title: Leading Through Change - Real Stories from Real Nonprofit Leaders
Speaker(s):
Tiffany Quast, VP, Direct Mail Client Services, PMX Agency
Jennifer Lomax, Donor Cultivation Manager, CARE
Recommended experience level: 1 to 5 years in the industry
11:15 AM - 12:30 PM: Breakout 6
Presentation Title: Pitch to Fit, Cultivate to Keep
Speaker(s):
Eileen Goldspiel, Director, Institutional Giving, American Alliance of Museums
Matthew Brown, Vice President, Schultz & Williams
Recommended experience level: 5 to 10 years in the industry
11:15 AM - 12:30 PM: Breakout 6
Presentation Title: Nudging Your Way to Extra Gifts
Speaker(s):
Jann Schultz, Senior Director, Individual Giving, Project HOPE
Kiki Koutmeridou, Behavioral Scientist, DonorVoice
Recommended experience level: 5 to 10 years in the industry
11:15 AM - 12:30 PM: Breakout 6
Presentation Title: Building a Blue Ribbon Board: Six Core Competencies for Effective Leadership
Speaker(s):
Deborah Peeples, Principal, Mission First NonProfit Consulting
Recommended experience level: 5 to 10 years in the industry
11:15 AM - 12:30 PM: Breakout 6
Presentation Title: Building a Better Donor Pipeline: How Fostering Major and Mid-level Gifts Collaboration Can Lead to Better Retention and More Upgrades
Speaker(s):
Victoria Smith, Mid-Level Giving Manager, Oxfam America
Lori Correale, Major Gifts Director, Oxfam America
Recommended experience level: 5 to 10 years in the industry
11:15 AM - 12:30 PM: Breakout 6
Presentation Title: Philanthropy + Brand = Tripled Philanthropy in Three Years
Speaker(s):
Trent Thompson, Senior Director, Brand & Strategic Communications, The Children's Center
Tammy Zonker, Chief Philanthropy Officer, The Children's Center
Recommended experience level: 5 to 10 years in the industry
11:15 AM - 12:30 PM: Breakout 6
Presentation Title: Christmas in July (August)! Are YOU ready for Year-End?
Speaker(s):
Lesley Hostetter, Vice President, Lautman Maska Neill & Company
Sean Powell, President, The Engage Group
Annie Leverich, Digital Fundraising & Advocacy Manager, Chesapeake Bay Foundation
Recommended experience level: 1 to 5 years in the industry
2:00 PM - 3:15 PM: Breakout 7
2:00 PM - 3:15 PM: Breakout 7
Presentation Title: Hey...These Appeals Got Event the Most Seasoned Direct Marketers to React! Plus Handy Tips that Could Help Your Programs
Speaker(s):
Julie Dixon, VP, Creative Services, CDR Fundraising Group
Sherri Mayer, SVP, Creative Services, THD
Mary DelBuono, Copy Director, International Fund for Animal Welfare
Recommended experience level: 1 to 5 years in the industry
2:00 PM - 3:15 PM: Breakout 7
Presentation Title: Marketing Automation: The Biggest Digital Revolution Since Email
Speaker(s):
Adam Ruff, Chief Digital Strategist, The Harrington Agency
Recommended experience level: 5 to 10 years in the industry
2:00 PM - 3:15 PM: Breakout 7
Presentation Title: Next Generation Numbers: Metrics and Benchmarks for Taking Your Direct Response Fundraising Into the Future
Speaker(s):
Kristin McCurry, Founding Principal, MINDset direct
Brandy Swimeley, VP, Integrated Marketing & Online Communications, Defenders of Wildlife
Recommended experience level: 5 to 10 years in the industry
2:00 PM - 3:15 PM: Breakout 7
Presentation Title: How Zappos Transformed Donor Service at the ASPCA
Speaker(s):
Valerie Vierengel, Director, Donor Stewardship, ASPCA
Nosa Adetiba, Senior Manager, Donor Stewardship, ASPCA
Recommended experience level: 1 to 5 years in the industry
2:00 PM - 3:15 PM: Breakout 7
Presentation Title: Finding Hidden Major Donors Through Modeling
Speaker(s):
Lynn Howes, Partner, Analytical Ones
Liz Sheahan, VP, Development, San Diego Food Bank
Ann Dunn, Vice President, RKD Alpha Dog
Recommended experience level: 10+ years in the industry
2:00 PM - 3:15 PM: Breakout 7
Presentation Title: Harnessing the Power of Community Media to Engage, Inform, Connect, Innovate, and Enlighten Your Constituents and Donors
Speaker(s):
Tony Spearman-Leach, Director, Development & Communications, Montgomery Community Television Montgomery Community Media
Michael Wassenaar, President, Alliance for Community Media
Kelly Leonard, Chief Executive Officer, Taylor-Leonard Corporation
Recommended experience level: 5 to 10 years in the industry
2:00 PM - 3:15 PM: Breakout 7
Presentation Title: Successfully Selling Corporate Partner Programs: Chance Favors a Prepared Mind
Speaker(s):
Bob Jonas, Managing Director, Association Revenue Solutions
Recommended experience level: 1 to 5 years in the industry
2:00 PM - 3:15 PM: Breakout 7
Presentation Title: New Results From The Neurofundraising Lab
Speaker(s):
Geoffrey Peters, CEO, Moore DM Group
Recommended experience level: 5 to 10 years in the industry
2:00 PM - 3:15 PM: Breakout 7
Presentation Title: Make Your Board an Engaged Fundraising Machine
Speaker(s):
Greg Giles, VP, Development & Community Engagement, The Friends of the St. Paul Public Library
Kim Horton, Director, Marketing & Communications, The Friends of the St. Paul Public Library
Recommended experience level: 5 to 10 years in the industry
2:00 PM - 3:15 PM: Breakout 7
Presentation Title: Are You Paying Enough Attention To Your Mid-Level Donors?
Speaker(s):
Kerri Kerr, Senior Vice President, Avalon Consulting Group
Sarah Stallings, Senior Director, Annual Giving, National Geographic Society
Myles King, Manager, Annual & Digital Fundraising, The John F. Kennedy Center for the Performing Arts
Recommended experience level: 5 to 10 years in the industry
2:00 PM - 3:15 PM: Breakout 7
Presentation Title: Communicators are from Mars, Fundraisers are from Venus: How Branding Can Cross the Organizational Divide
Speaker(s):
Mark Rovner, Principal, Sea Change Strategies
Kristine Leja, Chief Development Officer, Habitat for Humanity Greater San Francisco
Kivi Leroux Miller, Founder & CEO, Nonprofit Marketing Guide
Recommended experience level: 10+ years in the industry
2:00 PM - 3:15 PM: Breakout 7
Presentation Title: STRETCH - Running a Capital Campaign and an Annual Fund Campaign with Grassroots Donors
Speaker(s):
Tiffany Neill, Partner, Lautman Maska Neill & Company
Mamie Jackson Williams, Vice President of Development, Planned Parenthood of Metropolitan Washington
Marine Corps Heritage Foundation, TBD, Marine Corps Heritage Foundation
Recommended experience level: 5 to 10 years in the industry