Presenter: Merrie Beth Nauman, bCRE, Director Data Management, Ocean Conservancy
Merrie Beth Nauman, bCRE - As Director of Data Management for 9 years at Ocean Conservancy Merrie Beth defined their CRM practices after a large scale conversion. Each day is a new adventure in data, from turning strategies into data segmentations for over 100 efforts annually, ensuring data integrity and refining processes to system integration, crystal reports development and financial reconciliation. The favorite part of her gig is making data and analytics usable for the organization to exceed their $22 million budget. She is destined to make her colleagues jobs easy and loves getting others excited about what fundraising software can do for them.

MB brings with her over 12 years non-profit experience including consulting with hundreds of non-profit professionals as a Blackbaud software instructor - often hailed as road warrior and exceptional trainer. She shares her time and talent with several non-profit boards. Having previously worked at Disney and EMS, she still feels like she is saving lives and making magic. When not logged into a server you'll find her unplugged and living life unscripted.
Presenter: Peter Schoewe, Vice President, Mal Warwick | Donor Digital
Peter Schoewe, Vice President | Director of Analytics, brings to Mal Warwick | Donordigital over 15 years of experience in direct response fundraising, with a focus on creating strategy built upon a foundation of strong analysis. He has led our development of an integrated reporting and analytics suite - including overall program trends, lifetime value, scenario building, and segmentation analysis tools - focused on providing a wide variety of users with the information they need at the level of detail that is most meaningful to them. Prior to his work here, Peter was the Director of Direct Marketing at Mercy Home for Boys and Girls. He is a graduate of the University of Chicago and has completed graduate level coursework in statistics and modeling techniques.