Presenter: John Trybus, APR, Deputy Director & Adjunct Professor, Georgetown University's Center for Social Impact Communication
John D. Trybus, APR leads and manages Georgetown University's Center for Social Impact Communication (CSIC), an industry-leading research and action center dedicated to increasing social impact through the power of communicators and marketers. Launched in 2008, CSIC works to educate and inspire socially responsible communicators and marketers around the world.

He also teaches CSIC's signature masters-level Cause Consulting course, through which more than $2 million in pro-bono services has been donated to nonprofits and socially responsible businesses to date.

John's social impact experience spans organizations, industries and sectors. Prior to CSIC, he served as the communications strategy lead at the British Embassy in Washington, D.C., communicating about the special relationship between the United States and United Kingdom.

As a member of the social innovation practice at Waggener Edstrom Worldwide, he advised clients like Tiffany & Co., L'Oreal Paris, Coca-Cola, Safeway, Microsoft, Women for Women International and CARE on corporate social responsibility strategy design, cause marketing and shared value partnerships, social impact branding, thought leadership and executive platform development.

John began his career as a personal advisor to world-famous chimpanzee expert and United Nations Messenger of Peace Dr. Jane Goodall, where he strategically planned and implemented her perpetual 300-day-per-year global advocacy tour. During his tenure at the Jane Goodall Institute, John traveled with the environmental rockstar on a world tour that reached 150,000 people in person and raised $1 million every year.