Presenter: Jeff Brooks, Creative Director, TrueSense Marketing
Jeff Brooks, creative director at TrueSense Marketing, has served the nonprofit community for more than 25 years, working as a writer and creative director on behalf of top North American nonprofits, including CARE, St. Jude Children's Research Hospital, Dana-Farber Cancer Institute, World Vision, Feeding America, Project HOPE, and dozens of urban rescue missions and Salvation Army divisions. He has planned and executed hundreds of campaigns in direct mail, print, radio, the internet, and other media that have motivated millions of donors to help make the world a better place. He blogs at, podcasts at, and is the author of three books on fundraising, including "How to Turn Your Words into Money." He lives in Seattle.
Presenter: Jann Schultz, Senior Director of Integrated Fundraising and Communications, Project HOPE
As Senior Director, Integrated Fundraising and Communications at Project HOPE, Jann leads the team that is responsible for direct response, donor services and fundraising operations, digital, social and media relations including content and communications services. Highly skilled in leading interdisciplinary teams, she focuses on development of products and programs that build brand awareness through fundraising and communications. Bringing extensive experience in the for-profit and non-profit sectors, Jann has the proven ability to develop and implement loyalty and retention strategies for long-term sustainable revenue growth. In her prior role as Associate Vice President, Donor Services at Operation Smile, she led the operational framework for Individual Giving providing support pivotal to the growth of a diversified fundraising portfolio. Author of the "Donor First Commitment" she is passionate about the donor experience and connecting supporters to Project HOPE's work.
A graduate of California State University, Fresno with a degree in Broadcast Journalism, Jann is an industry subject matter expert on donor-centric strategies and is a frequent speaker at local, national and international events.