Presenter: John Graves, CEO, Eidolon Communications
John has been a partner in Eidolon Communications for more than twenty-five years, during which time he has developed strategy and management programs for a wide-range of non-profit accounts. He is a well-regarded speaker and panelist, with a passion for donor-centric fundraising.

He currently provides strategic guidance for a number of national and international non-profits, including the International Rescue Committee, amfAR, Heifer International, Compassion & Choices and American Farmland Trust.

Prior to forming Eidolon, John was National Program Director of the American Social Health Association, where he stewarded ASHA's winning bids for the U.S. Centers for Disease Control's AIDS Hotline and National AIDS Education contracts; he personally directed the establishment of the CDC AIDS Hotline in New York when it was launched in 1985-86. He was chair of the board of directors of Callen-Lorde Community Health Center, guiding its growth from a small neighborhood-based STD clinic to the largest gay and lesbian primary care health facility in the world.

John is a Phi Beta Kappa from Stanford University.
Presenter: Alia McKee, Principal, SeaChange
Alia McKee believes that to make change, you have to fund change. That's why she has dedicated her career to fundraising on behalf of causes she believes in.

Alia is a Principle of Sea Change Strategies, a boutique research and fundraising firm. Clients have included: National Audubon Society, The Wikimedia Foundation, Amnesty International, the Monterey Bay Aquarium, Environmental Defense Fund, Conservation International and the International Rescue Committee among others.

Alia is a noted speaker, author and blogger. Her work has been featured in Forbes, NPR, The Chronicle of Philanthropy, Buzzfeed and The Good Life among others. She has received top ratings for speaking engagements including MCON ? a day of thought leadership and conversation on how we can engage the Millennial generation in charitable giving ? Web of Change ? a gathering of the leading thinkers working at the intersection of technology and social change ? and Bridge ? the Direct Marketing Fundraising Association's annual conference.

She earned her masters in Public Affairs from the LBJ School at the University of Texas at Austin and her masters in Social Work at UT Austin as well.
Presenter: Margaret Cohen, Senior Manager, Online Fundraising and Engagement, Population Services International
In her 15 years working in non-profit online strategy and communications, Margaret Cohen has developed a passion for connecting people to causes that make the world a better place. She has created successful advocacy, social media and fundraising campaigns; managed two comprehensive website redesigns; and established online-offline integrated marketing efforts.

As Senior Manager, Online Fundraising and Engagement for Population Services International, Margaret is establishing the organization's first annual giving program from soup to nuts--identifying prospects, acquisition, solicitation, cultivation, stewardship and retention. In the two years since she joined the organization, she's increased unrestricted giving 150%. She is also developing PSI's storytelling culture, leading trips to Haiti and Africa to interview beneficiaries and train field staff with the skills they need to collect stories on an ongoing basis for fundraising and donor stewardship.

Previously, she helped establish an annual giving program at Children's National Health System, led online communications efforts at Bread for the World, and served as a legislative advisor to Senator Nancy Kassebaum.