Why ALL Fundraising Channels (Major Donor, Deferred Giving, Direct Response, Social Networking) Need to Understand Neurofundraising!
Thursday, July 14th, 2016
4:00 PM - 5:15 PM: Breakout 4
This session is for ALL fundraisers regardless of what you do. Neurofundraising is about understanding donor and prospective donor behavior and using that understanding to improve the odds of getting a bigger, better gift. Based on proven research, predominantly from behavioral marketing research, these insights will not only surprise and inform you, they will result in more effective fundraising.
Learning Outcome #1
By attending this session participants will learn: How major gift officers should interact with prospects to maximize positive reception of your message. Understand how your handshake, where you sit, your appearance, and what you bring with you can influence donor receptivity in face-to-face presentations to major and deferred giving prospects.
Learning Outcome #2
By attending this session participants will learn: How "framing" and "priming" can be used to increase the size of gifts, how design of print and online materials can be enhanced using the results of eye scanning studies, and how to create stories that will be more effective in "selling" your cause to direct mail, online, television, and major donors.
Learning Outcome #3
By attending this session participants will learn: How the human mind reacts to the stimuli that you present when soliciting prospective donors and how to modify your solicitation to become more effective.