Ready, Set, Go! - Essential Strategies and Recommendations for Launching a Direct Marketing Program
Thursday, July 14th, 2016
8:15 AM - 9:20 AM: Breakout 1
Whether you are charged with developing a fundraising strategy for a new nonprofit or introducing an established nonprofit to the world of direct response marketing, a well thought out diversified fundraising portfolio is essential. Using a combination of real world case studies and industry best practice principals, this session will help you evaluate the myriad of options available in the marketplace today and help you to determine the right direction and pace for your organization to take to reach your fundraising goals.
Learning Outcome #1
By attending this session participants will learn: A clear overview of features and benefits of a direct marketing program
Learning Outcome #2
By attending this session participants will learn: An understanding of direct marketing fundraising success drivers
Learning Outcome #3
By attending this session participants will learn: Sample budgets, planning templates and other helpful tools you can use to present your plan to others in your organization.