How to Create Donor Cultivation Events that Get Donors Giving MORE
Friday, July 15th, 2016
2:00 PM - 3:15 PM: Breakout 7
Want your donors to increase their giving? Give indefinitely? Recruit their friends to give?
The number one thing donors want is to know they make a difference. Donor cultivation events SHOW your donors the difference their gifts make AND how big your need is. They'll want to help and tell their friends to join them! Even on a shoestring budget, you can delight your donors and inspire larger and more loyal giving.
Don't believe me? According to fundraising expert and author Penelope Burk, 67% of respondents attending a donor cultivation event credited it as the reason why they made their gift! Come learn the "Who, What, How and Why of Donor Cultivation Events" and inspire your donors to give MORE. You'll receive a proven step-by-step method for developing and delivering inspiring, "light bulb" moments to connect donors to your mission and increase their giving.
During this session, we'll cover issues such as: what makes donors want to give again; the three ways to raise more money$; the five things donors want and what they actually get and three things that make donors want to give indefinitely.
Learning Outcome #1
By attending this session participants will learn:
The "Who, What, How and Why of Donor Cultivation Events" with a step-by-step guide to identify your audience and plan an affordable "VIP volunteer opportunity".
Learning Outcome #2
By attending this session participants will learn:
The do's and don'ts of event execution: preparing for the unexpected plus sample event planning timeline two to three months out and the day of the event.
Learning Outcome #3
By attending this session participants will learn:
Real world donor cultivation event examples that worked.