Quick Tips for Better Testing
Thursday, July 14th, 2016
8:15 AM - 9:20 AM: Breakout 1
You know you need to do more with your digital channels - but what is it and how can you maximize your results? The answer: Test! Attend this session to learn how to maximize results from your testing efforts and discover new ways to make your tests statistically valid, design better tests, and even find value in failure. With real case studies from WWF and other organizations like Special Olympics, Human Rights Watch and the American Diabetes Association, among others, this session will leave you with numerous ideas to test for success.
Learning Outcome #1
By attending this session participants will learn: How to achieve statistically significant results.
Learning Outcome #2
By attending this session participants will learn: Insights into types of tests that yield higher impact.
Learning Outcome #3
By attending this session participants will learn: About tools available to improve testing.