Motivating Corporate Funders
Friday, July 15th, 2016
2:00 PM - 3:15 PM: Breakout 7
As nonprofit fundraisers, we are all looking for the right corporate sponsorships, from both a brand and cause alignment perspective. This conversation, led by Chris Noble, CEO of Matchfire, a marketing and technology company for business and social impact; and Shannon O. Sullivan, Chief Development Office of Safe Kids Worldwide, explores the key motivators that bring nonprofits and brands together.
More and more, corporate partnerships are hyper-focused on raw marketing metrics - the likes, follows, email opens, and web traffic - rather than the personal stories, experiences, and moments that engage and mobilize today's consumers. To identify and create these moments, savvy nonprofits are exploring the deeper motivations behind corporate support of causes, and harnessing those motivations to find mutual benefit.
During this conversation, we'll explore ways that nonprofit fundraisers can programmatically identify and address corporations' motivations and needs, to craft partnerships that are unique, relevant and ownable, as well as sustainable year-over-year.
Learning Outcome #1
By attending this session participants will learn: Break down big ideas into manageable, focused moments that corporate partners can own.
Learning Outcome #2
By attending this session participants will learn: Motivate corporate partners through the development of unique initiatives that reach the audiences that matter to the brand.
Learning Outcome #3
By attending this session participants will learn: Sustain and maintain long-term partnerships in a way that's fresh and engaging, even when cause focus or content doesn't change.