Multi-Year Revenue Planning - Planning for Growth
Thursday, July 14th, 2016
4:00 PM - 5:15 PM: Breakout 4
Like their for-profit counterparts, nonprofits look for growth in their members and revenue. Creating a plan for growth is essential in order to ensures that an organization has the resources to fund organizational priorities over the short and long term. There are many ways to achieve growth, not all of them sustainabl. As years progress and investment levels change, a framework for revenue growth that allows for flexibility will enable an organization to monitor what is important and shift investments as necessary. We recommend that organizations "begin with the end in mind" and incorporate different scenarios in order to avoid surprises as investments shifts along with the fundraising landscape.
We will lay out a high level process for creating a framework for sustainable growth, and benchmarks that are important to monitor (including investment levels, ROI targets, donor value, retention targets, donor conversion, and upgrading targets, etc). This presentation will be designed to give attendees a big picture and also tactics for planning for growth for their organization.
Learning Outcome #1
By attending this session participants will learn:
The process to create a revenue model framework, channels to include, assumptions often made; how to keep it simple while still being accurate; and how to use revenue for investment planning
Learning Outcome #2
By attending this session participants will learn:
The benchmarks to monitor (monthly)
Learning Outcome #3
By attending this session participants will learn:
How to adjust for changes in your organization, economy, investments, donor giving patterns, etc.