So You Want To Build A Sustainer Program.
Friday, July 15th, 2016
11:15 AM - 12:30 PM: Breakout 6
In this presentation, you will learn from the experience of Target Analytics staff in reviewing and providing reporting for hundreds of sustainer programs around the world. We will cover the basics for you of what sustainers are, and why they choose to give that way.
We will also cover everything for you from staff training to operational requirements. Using data from U.S. programs we will teach you how to calculate the ROI for sustainers and how to use that information with your budget office. Do's and don'ts for sustaining giving will give those with programs some new tools to better manage their sustainers.
Learning Outcome #1
By attending this session participants will learn:
How to make the case for starting a sustainer program
Learning Outcome #2
By attending this session participants will learn:
How to plan the launch of your own program with a full staff approach
Learning Outcome #3
By attending this session participants will learn:
How to make the most of your sustainers through attrition prevention and increasing the value of each donor