Lead From The Heart: A New Paradigm For Campaign Planning
Friday, July 15th, 2016
8:15 AM - 9:20 AM: Breakout 5
The "Lead From the Heart" approach is a method to strengthen the linkage between your community's passion for your mission and their willingness to champion campaign goals.
Most fundraisers think of donor recognition as an afterthought. It is widely viewed as something to be decided on after the funds have been raised and before the thank you party.
Learn how changing this one concept can dramatically boost your ability to raise funds and spark conversations with new prospects. This approach keeps the passion and excitement of an organization's brand, its new programs and its donor appreciation forever linked.
Come ready to discuss the strategic use of a donor recognition programs to create new opportunities within a campaign. You will see and have a chance to discuss the critical factors for successful implementation from various perspectives: the development director, the major gifts officer, the artist and others. This workshop will feature a case study of a campaign at Doylestown Hospital that used this approach successfully, resulting in exceeding their goal by millions.
Learning Outcome #1
By attending this session participants will learn:
How to merge branding, campaign strategy and stewardship to create an integrated campaign blueprint with strong community support.
Learning Outcome #2
By attending this session participants will learn:
How to energize and expand your community's involvement in the campaign.
Learning Outcome #3
By attending this session participants will learn:
How to bridge the gap between early planning stages to the end campaign results by creating a "soup to nuts" campaign plan that coordinates the case statement strategy with all of the following campaign stages: silent, public, the opening celebration and even donor stewardship that leads towards your next big ask.