Email Segmentation Breakthroughs: How To Smartly Segment and Audit Your Email File To Find, Keep and Grow Your Best Donors
Thursday, July 14th, 2016
2:15 PM - 3:30 PM: Breakout 3
This session contains a new, innovative area of digital analytics offering nonprofits of all sizes - a tremendous opportunity that you shouldn't overlook.
The best data to have is actionable data? We know that information can be used to learn who is on your file and who is most influential and passionate. And why engaging them through multiple channels will boost your programs' performance. In this presentation, we will demonstrate how one organization used social data to segment their email file for testing purposes, and created personalized content to convert new donors and cultivate deeper relationships. Our panel of digital experts will show you how it all works. Attendees will learn how to smartly segment and audit their own email files. And you will receive a mobile friendly tip sheet for applying the learnings covered in this session.
Learning Outcome #1
By attending this session participants will learn: How to smartly segment and audit your email file for better campaign and overall program performance.
Learning Outcome #2
By attending this session participants will learn: To understand how social data can drive strategy, creative messaging, communications cadence and offers.
Learning Outcome #3
By attending this session participants will learn: Get a mobile-friendly tip sheet on how to apply these learnings to your own program.