How Mobile Is Changing Everything - And How You Can Use It To Build Your Base, Raise Money, Raise Hell
Thursday, July 14th, 2016
11:15 AM - 12:30 PM: Breakout 2
"Mobile first" is becoming a reality almost everywhere. Many nonprofits are already seeing a majority of supporters opening their emails and checking their sites on smartphones. But how can organizations take advantage of our donors' almost 24-hour connectivity even though we are not central to their lives like Facebook, Instagram, YouTube, or Tinder?
We will help you grow your organization's ability to maximize the fundraising potential of mobile. Already SMS lead generation has become a major acquisition source for organizations in the UK and Spain. The first U.S. tests -- integrated SMS and telemarketing -- are promising. We'll talk about new ways to acquire and retain donors and activists within an integrated marketing and fundraising plan. We'll talk about how mobile is being used in cross-channel campaigns for NGOs in different markets to: recruit donors; retain donors and facilitate monthly giving
Drive social media interactions in discussing what makes a successful mobile fundraising campaign, we will look at: the proposition, the channels, the importance of conversion, using mobile as a gateway to social engagement and integrating mobile into your multi-channel fundraising and communications program.
Learning Outcome #1
By attending this session participants will learn: What makes a good proposition that drives mobile response.
Learning Outcome #2
By attending this session participants will learn: Channels and calls to action.
Learning Outcome #3
By attending this session participants will learn: Optimizing your online presence for mobile.