The Future of Strategic Storytelling: What Will Change and What Won't?
Thursday, July 14th, 2016
2:15 PM - 3:30 PM: Breakout 3
Everywhere you turn within the social impact sector it seems that marketers and fundraisers are talking about storytelling. And for good reason. Effective organizational stories are powerful. They have the ability to not only drive emotional connections with target audiences and donors but also have been proven to persuade people to take action, whether that is to donate, volunteer or more. Our sector understands the importance of stories. But we're arguably now entering a phase of storytelling overload. It's no longer simply about creating a story with a beginning, middle and end. As more organizations get in on the storytelling "game" how will yours creatively break out from the pack? Are you prepared for the megatrends on the horizon? What things we should be thinking about today in order to prepare for tomorrow, that will transform how the social impact world tells stories with purpose.
This session will share with you brand new applied research findings from Georgetown University's renowned Center for Social Impact Communication (CSIC) on the future of strategic storytelling. Learn what will change (quick preview: get ready for virtual reality storytelling!), what won't and how you can prepare your organization for the next phase of storytelling.
Learning Outcome #1
By attending this session participants will learn: The top five megatrends (some examples: virtual reality storytelling, citizen storytelling and disruptive characters) on the horizon for how strategic organizational storytelling in the social impact will change, and specifically how to prepare for or take advantage of them within your own organizations.
Learning Outcome #2
By attending this session participants will learn: What won't change about strategic organizational storytelling in the future? Namely, the building blocks of all effective story uncovered in CSIC's research: character, trajectory, authenticity, action oriented emotions and a hook. And how to incorporate those into their organization's storytelling strategy.
Learning Outcome #3
By attending this session participants will learn: Tips and techniques for how to increase your organization's culture of storytelling in order to properly prepare for the storytelling megatrends presented.