Getting Your "Digital" House In Order: What your Smaller Nonprofit can do to Raise More Money Online
Thursday, July 14th, 2016
4:00 PM - 5:15 PM: Breakout 4
Increasing online revenue for smaller organizations: Hear a case study from one organization that needed to step up its game in digital fundraising, and learn about the latest trends and best practices in efficient and nimble online marketing. Capital Caring had an online presence and a small email program but it was not meeting industry fundraising benchmarks. Learn how this smaller organization invested modest amounts of money in its digital tools (eCRM and website) and support services to achieve an impressive ROI. Attendees will learn great tips and advice for organizations that want to improve their online fundraising programs and keep up to date in user engagement and conversion. Digital Strategist, Jim Jacobs from PS|PS Digital, Jeff Kost from Capital Caring, and Lisa Kaneff of The Next Chapter Consulting will share what they invested to get Capital Caring's "digital" house in order and how leveraging a new "digital" foundation can bring your online campaigns to new heights.
Learning Outcome #1
By attending this session participants will learn: How to strategize and prioritize investments in infrastructure, services, and resources.
Learning Outcome #2
By attending this session participants will learn: What are some of the current low-cost tools and tactics to use for maximum ROI.
Learning Outcome #3
By attending this session participants will learn: How to strategize, plan, and implement a low-cost fundraising program and campaigns