Market Driven Major Gifts
Thursday, July 14th, 2016
8:15 AM - 9:20 AM: Breakout 1
Accelerated impact, market penetration, scaling up - these terms don't apply to major gifts fundraising, right? Wrong! In this session we will examine, with you, how one of the largest nonprofits in the world changed the way philanthropy is viewed - and came up with a new strategy for raising major gifts. You will learn about National Geographic's market-based approach and most importantly how the Chief Development Officer persuaded senior leadership to focus on market penetration as a strategy for significantly increasing individual giving revenue.
Learning Outcome #1
By attending this session participants will learn: Information about the rubric that drove the market-based strategy, with top 30 markets and 29 distinct criteria (handout).
Learning Outcome #2
By attending this session participants will learn: How to create your individual regional market strategy (handout).
Learning Outcome #3
By attending this session participants will learn: How to develop major gift metrics (handout) and strategically develop your portfolio.