Corporate Sponsorships: Nonprofit Donation vs. Corporate Marketing
Friday, July 15th, 2016
8:15 AM - 9:20 AM: Breakout 5
In the nonprofit world, sponsorship often means a philanthropic gift. In the corporate world, it's often means a company pays a fee in exchange for exposure to a certain audience which will ultimately result in customer acquisition or retention and increased sales. Successful sponsorships require an alignment of goals and benefits between the nonprofit and the corporation.
In this session,we will discuss:the different types of sponsorships; other trends in corporate philanthropy that may affect partnerships with nonprofits and how nonprofits can provide benefits that companies will value. You will also be provided examples of sponsorship materials.
Learning Outcome #1
By attending this session participants will learn:
The trends in corporate philanthropy that may affect partnerships with nonprofits.
Learning Outcome #2
By attending this session participants will learn:
The different types of sponsorships.
Learning Outcome #3
By attending this session participants will learn:
How nonprofits can provide benefits that companies will value.