What Nonprofits Can Learn from 2016 Political Fundraising
Thursday, July 14th, 2016
4:00 PM - 5:15 PM: Breakout 4
Today's political campaigns are reshaping the expectations of your donors and volunteers -- but can nonprofits adapt these lessons for long-term gains?
The Sierra Club--the nation's oldest, most influential grassroots environmental organization--has been asking just that. An organization at the forefront of supporter engagement, they've regularly pushed their own boundaries to experiment with strategies derived from the world of political campaigns.
As an agency serving everyone from a presidential campaign and major races for the U.S. Senate and House, to gubernatorial campaigns and national nonprofit organizations, Anne Lewis Strategies has developed many of the revolutionary tactics that have become best practice, and has a unique vantage point into the intersection of political and nonprofit digital strategies.
In this session, you'll learn what they've discovered works (and what doesn't) when there's no "election day" for your mission . You'll hear strategic tips for mobilizing donors across digital channels, as well as recommendations on how to best coordinate with internal teams in rapid response and high-pressure moments - the stuff that campaigns are made of. Note that the contents of this presentation will not be partisan in nature.
Learning Outcome #1
By attending this session participants will learn: Learn three key lessons you can adopt to grow your file and fundraising before the end of the year.
Learning Outcome #2
By attending this session participants will learn: Gather stories and data to support your case for pushing your own organizational comfort zone.
Learning Outcome #3
By attending this session participants will learn: Learn how to create a nimble program that can respond to and leverage news events, while remaining authentic to your mission.