The Truth About Online Trends: The Good, The Bad, And The Pretty Damn Important
Thursday, July 14th, 2016
11:15 AM - 12:30 PM: Breakout 2
With countless tools, even more buzzwords, and all manner of trendy practices hitting the web every day, it can be hard to decide which strategies and tactics and tech innovations are worth paying attention to and, eventually, investing in. "Is there a better way to do this? Should I be making my emails graphic? How about a crowdsourced campaign? Or should I be promoting my issue on a new and different channel?" A battle to discover the strategic truth starts in your head and with your colleagues! "Probably this!""Well, maybe that." "Sometimes yes to this! But often no to that!" Let this session help you discern the truth for your organization! We've gathered dozens of new campaign tactics, ad strategies, acquisition models - you name it - from organizations like Planned Parenthood, League of Conservation Voters, Wildlife Conservation Society, Oceana, and more, and we're ready to spill the beans! So the only question now is: CAN YOU HANDLE THE TRUTH?
Learning Outcome #1
By attending this session participants will learn: An up-to-date understanding of the latest in online marketing strategies, from digital ads to acquisition to modeling and many more.
Learning Outcome #2
By attending this session participants will learn: The results from real campaigns that used these new strategies and tactics.
Learning Outcome #3
By attending this session participants will learn: A few new tools and approaches to research and implement when you get back to the office.