Direct Hits - And Misses!
Thursday, July 14th, 2016
8:15 AM - 9:20 AM: Breakout 1
You might just find your next potential creative breakthrough in this session!
Breakthrough creative - Everyone wants it. Few achieve it. Those who do succeed achieve their breakthroughs through a commitment to testing. In this fast-paced session, you'll learn what creative strategies and techniques are working for nonprofits like yours. A variety of creative packages - showing tests of various offers, formats, copy, design, postage, timing and more - will be presented. We'll look at the creative strategy behind the test concepts, and best of all, show you the results.
Get ready for some new twists on creative fundraising - the ideas will be flying fast and furious! There are sure to be some surprises here and some good ideas that you may be able to test in your own program. Don't miss this opportunity to see what's working for others!
Learning Outcome #1
By attending this session participants will learn: What to test.
Learning Outcome #2
By attending this session participants will learn: How to formulate offers.
Learning Outcome #3
By attending this session participants will learn: Creative copy and design concepts.