Digital Strategy: From Dismal to Dynamic
Thursday, July 14th, 2016
2:15 PM - 3:30 PM: Breakout 3
Does online retargeting your direct mail donors work?
Is it worth the money?
What's the secret to blockbuster online fundraising when it's not year end?
Where do you begin if your organization is a digital beginner?
Are Baby Boomers really multi-channel?
You may be surprised by the answers. This session will give you the behind-the-scenes look at what is working and what isn't online. You'll see example after example of in-market tests, including the strategies, creative and analysis. Plus, in this interactive session you will get to explore why some tests worked and others didn't. And the secret formula that is adding double digit increases in online giving will be shared!
Learning Outcome #1
By attending this session participants will learn: Ways to take your online program from infancy to the next level and the questions you should ask and answer before you do.
Learning Outcome #2
By attending this session participants will learn: The results of specific creative messaging, offer tests and how you can apply them to your organization
Learning Outcome #3
By attending this session participants will learn: How to identify, segment and analyze the impact of multi-channel efforts.