Unclogging the Donor Pipeline...It's All About Meeting in the Middle
Friday, July 15th, 2016
8:15 AM - 9:20 AM: Breakout 5
Struggling with high acquisition costs and low retention rates? Is your major gift program is clamoring for more major donors? The answer is right under your nose...your mid-level donors.
In reviewing many donor files we have found a "clog" in the donor pipeline and it's typically the mid-range donors who are stuck and being treated like $15 donors.
To unclog your pipeline and increase your ROI, the answer is to create a dynamic mid-level donor program that takes the discipline of direct-response and the intimacy of major gifts, and start treating the mid-level donors with a more one-to-one approach.
You will hear case studies with impressive results supported by data and the full strategy behind those results. At the end, you will have a clear idea on how to start your own in-house mid-level donor program and/or decide if outsourcing your mid-level program is more cost-effective for your organization. The direct response and the major gift teams that have rarely come together, are now seeing each other's value and coming together...right in the middle.
Learning Outcome #1
By attending this session participants will learn:
How to identify who your mid-level donors are and what performance indicators to read
Learning Outcome #2
By attending this session participants will learn:
How to start your own mid-level donor program, what the steps are to execute one
Learning Outcome #3
By attending this session participants will learn:
How your direct response team and major gift team should come together to make this a successful program.