"The Capsule Wardrobe" of NonProfit Marketing and Development
Friday, July 15th, 2016
2:00 PM - 3:15 PM: Breakout 7
"Capsule Wardrobe," a term coined in the 1970s,is a collection of a few essential items of clothing that don't go out of fashion, such as skirts, trousers, and coats, which can then be augmented with seasonal pieces. The goal of a capsule wardrobe is to save you time getting dressed, money spent on clothes and energy thinking about what to wear.
We want to challenge those working in the non-profit development and marketing world to follow the Capsule Wardrobe idea by taking a look at the fundraising and promotion mix of their organizations. Pull out everything from your "closet:" events, printed pieces, strategies, social media, assumptions. Take a hard look. Don't be afraid to challenge the "We've always done it this way" and the "We are afraid to try something different" and make decisions about what to keep, what to toss and what to accessorize.
At Lutheran Family, we have been examining our closet - tossing events that are a bad return on investment, tossing marketing strategies that are outdated; and adding the right accessories to our brand to remain timely and fresh. When we're done, you will walk away motivated to examine your "marketing closet." We will share specifics about how we brought our brand back into alignment; how we are leveraging social media; how we are working to bring balance back into our major gifts program; and how we are recruiting a younger audience. We feel we have a Capsule Wardrobe ready for 2016 and we look forward to sharing our closet with you!
Learning Outcome #1
By attending this session participants will learn: The importance of reviewing all fundraising and marketing activities and making strategic decisions about what to keep and what to toss
Learning Outcome #2
By attending this session participants will learn: Techniques to take an event with aging attendees and bring in a younger crowd
Learning Outcome #3
By attending this session participants will learn: How relying on one revenue stream too heavily can backfire