Using Cutting-Edge Data Analytics to Revolutionize Your Membership Program
Thursday, July 14th, 2016
8:15 AM - 9:20 AM: Breakout 1
In this session, you will learn how to unlock key performance trends found only in donor-level file analysis. Not readily apparent in any canned report, this sophisticated analysis helps you to dig deeper into the granular donor data, revealing underlying retention problems, channel issues, file composition concerns, the impact of historic reductions in investment, long-term vs. short-term ROI, and much, much more.
Learning Outcome #1
By attending this session participants will learn: Five critical ways to view your donor data to inform your marketing strategy.
Learning Outcome #2
By attending this session participants will learn: Learn how to recognize how these underlying trends have changed over time, and how they vary by organization and strategy. For example, how up-front performance can differ from long-term ROI.
Learning Outcome #3
By attending this session participants will learn: What key metrics and performance indicators are relevant for comparison, and what those comparisons tell you about the health of your file.