Constituent Centered Communications for Database Administrators: A Technical Guide
Thursday, July 14th, 2016
4:00 PM - 5:15 PM: Breakout 4
In an ever-evolving world of interaction channels, your constituents are communicating with you in more ways, through more technology platforms than ever. From direct mail, telemarketing, email, Facebook, Twitter, and onto the next interface on the horizon (that your kids will undoubtedly know how to use better than you) your organization is inundated with data points.
Database administrators need to understand what data is important and actionable and what information will help drive an organization's multi-channel marketing success. Your organization's CRM needs to be adaptable to integrate with those new platforms and inform your database marketers' constituent centered communications. In this panel discussion, you will understand what data points are critical to your success now and in the future, how to prioritize those integration points, how to increase operational efficiencies in data mastering/matching, and how your CRM ecosystem needs to be prepared to accommodate and capitalize on those multiple interactions together to achieve your "big data" marketing dreams.
Learning Outcome #1
By attending this session participants will learn: How your CRM should be able to adapt to the changing demands of data driven marketers.
Learning Outcome #2
By attending this session participants will learn: How you prioritize integration points with all technologies within the framework of a communications driven marketing strategy and what data is more important than others.
Learning Outcome #3
By attending this session participants will learn: How to be prepared to grow your data capabilities with the evolving data needs of marketers.