Boom!: How The Baby Boomers Will Transform Philanthropy and How Fundraisers Can Tap Into Their Enormous Economic Clout
Friday, July 15th, 2016
11:15 AM - 12:30 PM: Breakout 6
The average nonprofit continues to use last-century, direct marketing approaches to reach the next generations of donors who have turned their backs on last-century approaches. In spite of their disdain for fundraising's typical practices, especially direct mail, the "next gens" (Baby Boomers, Gen X, and Millennials) currently give 74 percent of all individual dollars to philanthropy.
In this workshop, participants will learn how the large and "in-charge" Boomers are transforming philanthropy through their very different attitudes and behaviors, why the Boomers represent the next great cohort donors, and how fundraisers can tap into their coming-of-age and enormous economic clout for the next two decades.
You will hear about "the new fundraising model" that the speakers have been developing and testing for the past decade - a model based on a content marketing framework.
The speakers will demonstrate how nonprofit organizations, through content marketing, can grow their capability to be found by new donors and effectively engage those donors in a way that moves them up the relationship development and engagement pyramid because they first experience meaningful engagement and relationship - end result is donors who give more and give longer and give BEFORE they are asked.
Learning Outcome #1
By attending this session participants will learn: A dozen critical reasons why nonprofits looking to bolster their fundraising efforts should focus their attention on the Baby Boomers
Learning Outcome #2
By attending this session participants will learn: A dozen critical reasons why last-century fundraising approaches are resulting in the rapidly accelerating decline in fundraising success metrics today.
Learning Outcome #3
By attending this session participants will learn: A new fundraising model that leverages content marketing and shifts the engagement focus from "what donors can do for the organization", to "what the organization can do for the donors."