Donors Aren't Your ATMS: Build Brand, Relationships and Revenue with Innovative Donor Stewardship
Friday, July 15th, 2016
8:15 AM - 9:20 AM: Breakout 5
With industry-wide challenges to acquiring new donors, the churn and burn math is unsustainable. That's why there has never been more of a need to focus on generating maximum revenue from current donor pools. But the first impulse -- to mail, phone or email more -- does not always improve the bottom line. Innovative organizations are finding success -- retaining and upgrading donors -- by building relationships between the asks.
In this session, we explore creative ways a number of large and smaller-sized organizations are reaching out to donors to connect with them, reinforce their brand, and move them up the donor pyramid. We will showcase at least one stand-out non-profit partner.
Learning Outcome #1
By attending this session participants will learn: 1. Unique ways to connect with donors online and offline; with strategies for capitalizing on what sets your nonprofit apart and how to drive that home
Learning Outcome #2
By attending this session participants will learn: 2. Building and reinforcing brand with inexpensive, thoughtful touches that distinguish you from your peers and show donors that you care
Learning Outcome #3
By attending this session participants will learn: 3. Case studies of well-rounded campaigns - both online and offline - with practical steps to create your own roadmap for success