Revolutionizing Relationships with Journey Mapping
Thursday, July 14th, 2016
2:15 PM - 3:30 PM: Breakout 3
Journey mapping has become the standard in the corporate sector, but it is only just starting to be used as a technique for charities. What can we learn from our consumer counterparts? This session focuses on using journey mapping to create better relationships with constituents. This process has helped organizations better understand a constituent's path not only from prospect to donor, but through the entire organization. Our technique brings all organizational stakeholders into one room to understand the constituent's behaviors, emotions, and moments of impact. The engagement forces team members to work together - often finding efficiencies across departments.
The session will use real life examples from nonprofit organizations who we have helped with this strategic tool. Join us as we share our insights, along with a client whose organization has seen success through journey mapping.
Learning Outcome #1
By attending this session participants will learn:
The core of Journey Mapping is to better understand the complexity of the constituent experience with your organization - highlighting the many touchpoints a constituent can have and how each can be leveraged to build stronger relationships.
Learning Outcome #2
By attending this session participants will learn:
The value of cross departmental integration - how breaking down organizational silos can be achieved by focusing on a common, donorcentric goal - creating better relationships.
Learning Outcome #3
By attending this session participants will learn:
To Identify key moments in a cross channel evironment, focussing on your constituent's attitudes at specific points in their journey, and shifting the outcomes for increased revenue and stronger relationships